Savera Farms started their goat operations earlier this year but we have been studying the domestic meat market for close to 2 years now. Despite several non-vegetarians each of us may personally know of, meat consumption in India is among the lowest in the world. Several studies have shown meat consumption in India being traditionally low but despite our historical & cultural preferences, there is a distinct change in tide with rise in per capita consumption. Rise in demand can be largely attributed to changing lifestyles, better product availability and affordability.
Despite the low(er) nationwide demand, meat consumption is no longer only for the upper echelons of society. The prices remain high in parts of the country depending on the type of meat. It may be easy to assume that prices are purely driven by demand & supply but as seen even in developed countries, meat production is among the most expensive across all types of food production. There are a few retail players in the Indian market who have successfully tapped the latent demand and created self sustaining brands. We feel there is a lot of room for growth with significant market size for raw, processed and value added meat products.
The crux of many issues in the Indian food chain remains around lacking infrastructure - for production, processing and distribution needs. However, niche players who have been able to develop specific competencies have been successful in mitigating known issues. Over the last few years, monsoons in Tamil Nadu have been intermittent. Bountiful in select areas, the monsoon were meager in most of the state causing drought like situation in many districts. In instances of smaller herd operations, their source of feed is either pasture grazing or rain fed fodder production. With compromised food supply, meat animal (cattle, goat, pig) availability in parts of the state has suffered. Since the last census, in 2007, net availability of meat animals has decreased by close to 36%. In case of meat goats, the herd count impact was more severe with reduction of 225,000, a net reduction of almost 44% !
Interested herd owners may contact the Animal Husbandry Department which is trying to implement several State government schemes such as Accelerated Fodder Development Programme, Drought Mitigation Scheme, Scheme for Poultry Development, and supplying hybrid animal varieties to farmers. At Savera Farms, we will start animal acquisitions from other producers in early 2014. While we continue to rapidly grow our herd, we also recognize that our supply will have intermittent gaps. As our repeat customer base grows and sales channels develop, we see the importance of partnering with other herd owners to service the market demand. Do not hesitate to contact us if you would like to work with Savera Farms as a supply partner for meat goats.
Credits : The Hindu , Collapse of Industrial Civilization
Despite the low(er) nationwide demand, meat consumption is no longer only for the upper echelons of society. The prices remain high in parts of the country depending on the type of meat. It may be easy to assume that prices are purely driven by demand & supply but as seen even in developed countries, meat production is among the most expensive across all types of food production. There are a few retail players in the Indian market who have successfully tapped the latent demand and created self sustaining brands. We feel there is a lot of room for growth with significant market size for raw, processed and value added meat products.
The crux of many issues in the Indian food chain remains around lacking infrastructure - for production, processing and distribution needs. However, niche players who have been able to develop specific competencies have been successful in mitigating known issues. Over the last few years, monsoons in Tamil Nadu have been intermittent. Bountiful in select areas, the monsoon were meager in most of the state causing drought like situation in many districts. In instances of smaller herd operations, their source of feed is either pasture grazing or rain fed fodder production. With compromised food supply, meat animal (cattle, goat, pig) availability in parts of the state has suffered. Since the last census, in 2007, net availability of meat animals has decreased by close to 36%. In case of meat goats, the herd count impact was more severe with reduction of 225,000, a net reduction of almost 44% !
Interested herd owners may contact the Animal Husbandry Department which is trying to implement several State government schemes such as Accelerated Fodder Development Programme, Drought Mitigation Scheme, Scheme for Poultry Development, and supplying hybrid animal varieties to farmers. At Savera Farms, we will start animal acquisitions from other producers in early 2014. While we continue to rapidly grow our herd, we also recognize that our supply will have intermittent gaps. As our repeat customer base grows and sales channels develop, we see the importance of partnering with other herd owners to service the market demand. Do not hesitate to contact us if you would like to work with Savera Farms as a supply partner for meat goats.
Credits : The Hindu , Collapse of Industrial Civilization
