Calling Mango Producers : Remove middlemen, sell to Savera Farms!

The summer of 2014 will herald the first season of Mangoes at Savera Farms. Given this is our first season and our plantation is still largely juvenile, we are not expecting a heavy yield but we are still excited. With close to 9,000 trees between our ultra-high density (UHD) and regular plantations, even the initial lower yields should result in several tonnes of fruit. Apart from readiness tasks around harvesting, a successful operation will require several time bound priorities post fruit picking and during distribution. A few such activities are listed below. For those looking to read up, here are a few public domain publications from Mexican and Filipino Mango producers.

• Initial Fruit Inspections
• Setup of Packaging house
• Fruit washing, sizing and labeling
• Hot-water / post water treatment
• Ripening
• Packing line
• Package design and sourcing
• Storage rooms
• Audit & record keeping

Each of these activities can become an operation in itself depending on processed volumes. Developing competency in these processes becomes critical if the goal is to attain high volumes and high margins. At the end of the day, each producer has to consider investing in these tasks based on their go-to-market channels and expected revenue.

At Savera Farms, premium Mango varieties include Imampasand, Alphonso and Bnaganpalli which are a mix of shy and heavy bearers. We have been fervently working to develop our go-to-market channels and direct (volume) customers. We also look at this as an opportunity to develop relationships with other Mango orchards and producers. If any producers have a mature Mango orchards and are looking for an alternative channel to sell their fruits, please contact us! Our preferred fruit procurement area is around Madurai, Chennai and Trichy but we would be happy to work with producers from other areas as well. Remove multiple layers of brokers, agents and middlemen who want to profit at the expense of the farmer-producer.

 

At Savera Farms, we look for long term purchase contracts and strongly prefer to work with direct producers and orchard owners. There are several opportunities and we are looking to team up with enthusiastic, motivated agri-preneurs who can become reliable suppliers. Contact us!

Disclaimer : Pictures are for reference and from public domain