Thursday, December 1, 2011

Farmer Profile : V. Veeraraghavan (Watermelon)

Mr. V. Veeraraghavan from Mudaiyur village,Tamil Nadu, is a good example of how a farmer with only 2-3 acres of ancestral property to his name successfully grew his watermelon cultivation to over 120 acres.

"From childhood I wanted to achieve something big. After my diploma in mechanical engineering I decided to do farming. I knew that farming in 2-3 acres would not help. Luckily, I came into contact with a private agricultural consultant who advised me to take up large lands on lease and cultivate short-term crops which fetch a good price.After some initial hunting for lands, Mr. Veeraraghavan took 120 acres on lease for cultivation and started growing watermelon.

Why did he choose watermelon when there are hundreds of other crops? “Watermelon is a short term crop (60 days) and if done in large acreage a farmer can earn a good profit,” he says. Unlike the regular (red flesh) watermelon variety, this farmer is growing the yellow (mythila) variety, also called next generation or ice pack variety and orange (devyani) varieties as well.“There is very good demand for the yellow and orange varieties, especially from star hotels, as the supply of these two varieties is low,” he says.The most distinguishing feature of these varieties is that they grow all through the year, unlike the red ones which are available only during summer.

Chemical fertilizers are applied in 100 acres and Humic acid used in the remaining 20 acres to grow the watermelons.“Mr. Raja, the private consultant, initiated me into the beneficial effects of using Humic acid. I decided to experiment in 20 acres and surprisingly found the yield increased from 10 tonnes to 12 tonnes per acre after using the acid. I soon plan to cultivate all the 120 acres using Humic acid alone,” he says.

But what about the cost of cultivation using this acid?“If a farmer cultivates a crop in 20 acres, the expense for buying the fertilizers and sprays comes to about Rs. 10,000. But if he uses Humic acid, then he needs to spend only about Rs. 1,000.“My expenditure in 20 acres after using the acid has drastically come down. Other farmers should also start using this acid and realize its benefit,” he emphasizes.

In the last one year Mr. Veeraraghavan has sold nearly 10,000 tonnes of fruits and has made a net profit of more than Rs.50 lakhs. For details readers can contact Mr. V.Veeraraghavan at his mobile : 9894145143.


  1. Really inspiring. farming is a profitable venture if done scientifically and keenly.

    thanks for coming out with the idea of posting success stories. it will definetly boost others confidence too.

  2. Thanks for posting this wonderful & inspiring news. Also, looking forward to hear more good news about your watermelon crop too :)

    rgds - vinod

    1. Flowering started last week. We should have fruits in the next few weeks. Updates to be posted soon..

  3. Hi all,

    Profit of 50 Lakhs worth of Yield mentioned is for 120 Acres or 20 acres?
    Please clarify ..