Wednesday, October 31, 2012

Gaon connection - a rural newspaper..

The rural population of Uttar Pradesh is all set to get a newspaper made for them, by them. Titled Gaon Connection, the Hindi weekly will be launched initially from the villages of three districts of the state, including Lucknow, Barabanki and Sitapur, in August.

The weekly will be introduced as a pilot project with an initial print run of 50,000 copies and will have a cover price of Rs 5 per copy.

The 12-page broadsheet will be circulated in villages and will target the "rural readers who otherwise have no voice as well as those companies which are interested to invest in these areas," says Neelesh Misra, editorial director, Gaon Connection. While four pages of the newspaper will be coloured, the rest will be black and white.

Gaon Connection will have a mix of employees from villages as well as urban areas. The newspaper will have a three-pronged strategy - while there will be a physical version of the newspaper, there will also be a news wire service that will supply news stories from the villages to the mainstream newspapers across the country.

For complete article,click here 


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