Friday, November 4, 2011

Farmer Profile : Kevin Cherian (Multi-produce approach)

We thought it would be good to acknowledge some of our industry colleagues in this section aptly titled 'Farmer Profile'. Each profile will provide background details on the farmer, best practices developed / followed by them and finally contact information for our readers to reach out to these mentors directly.

Most people who come into the farming business lose heart because there is no proper guidance available and have to do most of the things on a trial and error basis and by the time they find the right way to do it, they are either financially broke or fed up with the whole process. The main reason is that very few who do it professionally, others have no domain knowledge and those who are successful often do not mentor or share experiences (for free). Another breakpoint is the inability to market your produce effectively. With all the running around you do to gather information, the time spent, the money spent on producing that specific product, you finally end up with less than the production cost for the product. The main reason is the lack of proper marketing system in place that supports the farmer. The person who makes the money is the middlemen.Lastly, the long(er) gestation period is another deterant. The grower has to wait for the crop to yield and provide returns. This often takes 5-6 months after planting or sowing depending on the corp.

Now if guidance is available and the grower gets value for their product (proper marketing) and immediate gratification (quick returns) is possible, the whole process of farming is interesting and much more profitable. All this happens by proper planning. You need to budget your capital into different sections. In the last three years I did a lot of experiments and made several mistakes.

Kevin has devised a module that has started to bring in results. For immediate returns he has Quail and duck layers on his farm. Quail start laying at 45 days after hatching and they lay 300+ eggs at one go. The space requirement is less ( in 300 sq ft you can grow 2500 quail on a multilayer stand system),feed conversion ration is profitable. Ducks also give quick returns because layer ducks are available and so no waiting for five and a half months for the duck to start laying. They are easy to manage because of their feeding pattern. In the normal case where you sell a duck egg for 2.75/- in the wholesale market, the cost of production would be 2 to 2.25/-. but the cost can be brought down to 1.25 to 1.5/-(the profit is .75 ps to 1 rupee more than the normal practice) per egg plus the sale price increased from 2.75 to 3.5/-(proper marketing gives you another 75 ps extra here too). Same is the case of quail eggs, you can make a profit of .75 to 1/- per egg.
He has also planted bush jasmine (1000 nos). This crop has a life of 15 years and the rates per kilo are very promising. Another veg corp that has started yielding is Ivy gourd. This plant starts yielding within 45 to 60 days of planting ans has a life of 3+ years. It is a creeper plant and gives two harvest per week.

Kevin can be contacted for details around planning, costing, operating and marketing expenses for each produce listed above. Kevin entered farming to make money and while his first few years were disappointing but his determination is showing results now. He is more than happy to guide anyone who needs support is willing to share his experiences. Kevin may be reached at or 9845520116 / 9900039462


  1. Really this very good idea and beneficial for all Farmers specially for new and disappointed from Agriculture. Please keep it going on posting in future also. Thanks a lot.

  2. First national level krishi mela in gkvk campus, Bangalore

    The university is planning to provide a platform at the mela where farmers from Karnataka and other States will be able to learn from one another'sexperience, as well as innovations in different crops.

    600 stalls

    As against the previous year's 450 stalls, the mela will now have 600 stalls.

    The university has requested Union Food Minister Sharad Pawar to inaugurate the mela, which would showcase recent crop varieties, the latest innovations, technologies and recent trends in farming and allied sectors.


    A national agricultural organic exhibition and a national agricultural machinery exhibition will be held at the mela.

    The highlight of the mela is that the university will honour two innovative farm youths — a young man and a young woman — each from every taluk. Such a programme has been taken up to encourage farm youth to continue to remain in the farming sector as agricultural operations, especially food production, are bound to be affected if migration of farm youth to urban areas was not checked.

    Besides, 50 stalls showcasing technologies on food and value-added products are being set up.

    Another interesting feature is that farmers would get to see a crops museum which would have a live demonstration of 20 to 25 crops on a single plot with an area of about five acres.

    For details, including setting up of stalls, call 080-23516353 or 9986663132 .

  3. you are doing a great job by taking time to share ur experience. iam a home gardener and have planted vegtable plants and use the vegtables for our home need. i just have 800 sqft area in my terrace where the plants are in pots.

    gained knowledge and experience about growing various veg crops though i started only in this april. and i have been following various blogs related to farming and gardening.

    ur blog is frank and genuine, geek gardeners webblog is no longer sharing information free of cost and i feel the whole purpose is lost.

    planning to get farm land in next 3 years, ur webblog is very useful for people who want to pursue farming. keep it up!! it is a great service.

  4. goodjob!!keep it up

  5. your blog is very useful!! iam a home gardener and following other blogs too...unlike geek gardener webblog yours is very motivating.

  6. Bio Fach india 2011
    Nov 10th- 12th
    international organic trade fair
    palace grounds, Bangalore

    Visiting Bangalore in November, is a MUST for all traders, buyers and manufacturers looking for

    The supply chain issues
    Strategies for the development for the organic sector
    Production, certification and marketing and the worlds market access
    Organic retailer